Global Patent Strategy Exchange

09 - 10 June, 2015

Ireland

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Agenda at a Glance

Day One: Tuesday 9 June 2015

8:00 Registration & Coffee

9:00 Welcome from the Legal Exchange Network

9:05 Chair’s Opening Remarks

GLOBAL IP

9:15 Opening Interactive Debate: The World is Your Oyster – Successful Patent Filing and Enforcement in Global Markets

Iben Haasum
Senior Director IPR & Licensing
Chr. Hansen


Ben Wang
Head of Patents, China
Unilever


Masterclass 1

9:55 Expand the Business’ Global Reach while Controlling Costs by Streamlining Translation and Patent Filing Tasks

Masterclass 2

The Way of the Dragon – Enforcing Your Portfolio in China amid the Introduction of the New IP Courts and the Increasing Importance of IP and Innovation

10:35 One-to-One Business Meetings

BrainWeave: The Way Ahead for Software Patents in the Aftermath of the Alice vs. CLS Bank Ruling

12:15 Roundtable Discussions

13:15 Networking Lunch

14:15 One-to-One Business Meetings

BrainWeave: Checkmate! Anticipating NPEs’ Next Moves to Protect your Portfolio

THE ELUSIVE ART OF VALUE-DRIVEN PORTFOLIO STRATEGY

Quick Fire Case Study 1

15:20 Boosting Your Business Bottom Line By Running a Successful Global Licensing Programme

Alfred Chaouat Alfred Chaouat
SVP Licensing
Technicolor


Quick Fire Case Study 2

Analyse, Map and Rate Patents to Evaluate the Quality of Your Portfolio

Frédéric Caillaud
Director of Licensing & Business Development
L'Oréal


16:05 One-to-One Business Meetings

BrainWeave: Cloudy with a Chance of Invalidation – Forecasting the Future of Licensing Models as Patent Monopolies are Being Challenged

STRUCTURED NETWORKING

Roundtable 1

17:45 Harnessing the Power of Millennials and Open Innovation to Enhance Your IP while Minimising Risks

Andreas Leßmann Andreas Leßmann
General Counsel Europe
GE Global Research


Roundtable 2

17:45 Engaging R&D; Partners to Strategically Harvest Inventions with Best IP Potential

Henrik Mathiassen Henrik Mathiassen
Head of Patent Department
Zealand Pharma


Roundtable 3

17:45 Effective Approaches to Align IP Strategies of Innovator SMEs and Large Companies

Guy Casy Guy Casy
Director of Intellectual Assets
Arecor


Roundtable 4

17:45 Back to National Routes? Discussing the Latest Industry Outlook on the Adoption of the UPC System

19:00 Evening Networking Function

Day Two: Wednesday 10 June 2015

7:30 Registration, Coffee & Check–Out Time

9:00 Chair’s Recap of Day One

BUSINESS INFLUENCE

9:10 Interactive Debate: Gaining a Spotlight on the Corporate Stage by Demonstrating the Value IP Generates for the Business

Iben Haasum
Senior Director IPR & Licensing
Chr. Hansen


Jean-Marc Brunel
Head of IP, CIPO
Snecma


Eric Radzimski
IP Corporate Director
Laboratoires URGO


Masterclass 1

9:55 The Nuts and Bolts of Sustainable IP Tax Planning

Masterclass 2

Driving Efficiency in the Patent Transaction Market

10:35 One-to-One Business Meetings

BrainWeave

IP INNOVATION

11:40 Case Study: How a Major University’s Technology Transfer Office is Commercialising IP while Fostering Innovation

Tony Hickson Tony Hickson
Managing Director, Technology Transfer
Imperial Innovations - Imperial College London


12:20 One-to-One Business Meetings

BrainWeave

13:25 Networking Lunch Break

WALKING THE GOVERNMENT RELATIONS TIGHT ROPE

Quick Fire Case Study 1

14:25 Don’t Cry Wolf! How Companies Can Collaborate with Policy Makers

Nikolaos Papageorgiadis Dr.Nikolaos Papageorgiadis
Lecturer in International Business
University of Liverpool Management School


Quick Fire Case Study 2

14:25 Influencing Public Policy to Support Your Organisation at the Intersection of IP and Antitrust

Mathew Heim Mathew Heim
Senior Director & Counsel, EU Government Affairs
Qualcomm


DIVERSITY POWERHOUSE

Quick Fire Case Study 1

15:10 Applying Procurement Techniques to the Cost-Effective Management of a Large Patent Portfolio

Vincent Couteau Vincent Couteau
Head of Legal IPR
Atos


Quick Fire Case Study 2

How to Cultivate an Outstanding In-House Talent Pool

Eric Radzimski
IP Corporate Director
Laboratoires URGO